PLAYSTATION - KARTRIDER
For PlayStation, Motion Sick came in as the motion control partner on a visually ambitious commercial built around seamless transitions between the real world and in-game environments. Using our Camerabotics CRX-1810 robotic camera arm, we engineered elaborate, precision-programmed camera moves that allowed the edit to flow in and out of gameplay footage without a visible seam — the kind of move that lives or dies on the repeatability and accuracy that only motion control can deliver. The result was a spot that felt less like an advertisement and more like an invitation into the world PlayStation builds.